Lately, everyone’s buzzing about tweakments—small enhancements that give your skin a fresh glow without making it obvious. Beauty expert Alice Hart Davis has been explaining all about them.
You might have noticed tweakments popping up more often in the news. They’re cosmetic procedures that offer more noticeable results than a facial but aren’t as intense as plastic surgery. Examples include Botox, fillers, skin peels, laser treatments, and thread lifts. These treatments are non-invasive or minimally invasive. They tend to be subtle, so you won’t look dramatically different as long as you choose your doctor carefully.
I’ve written a book called “The Tweakments Guide: Fresher Face” and launched a website, thetweakmentsguide.com, to help people understand these procedures better. The site also has a registry of top practitioners across the country. I talk about tweakments often because many people are still unsure about what they are and what they do. Open discussion can help demystify these procedures.
When I started covering beauty treatments 20 years ago, they were quite secretive. Back then, the idea of injecting your face with substances to look younger seemed shocking. Over time, though, attitudes have shifted, and now treatments like Botox and fillers are widely accepted.
The variety of procedures has expanded significantly over the years. Two decades ago, the options were mainly collagen injections and Botox. Now, there’s a wide range of treatments like laser facials, ultrasound skin tightening, microneedling, and even injectable moisturizers that last for six months and help regenerate skin cells.
Interest in tweakments is growing. A recent Mintel report indicated that 43% of people are open to trying non-surgical cosmetic procedures.
Previously, tweakments were seen as solely for anti-ageing. Treatments like Botox were used to reduce lines, and fillers to minimize wrinkles, targeting an older audience. Now, these treatments are popular for people of all ages. Young women use fillers to enhance lips and cheeks, while both men and women opt for these procedures to improve jawline definition. Treatments like Profhilo hydrate the skin, and ultrasound therapy offers a non-surgical facelift with subtle results.
Interestingly, younger people today are much more open about having tweakments than the previous generation. They often share their results on social media. There are also more practitioners offering these treatments now, which is both good and bad. The lack of strict regulation means that some providers have minimal training and experience. If you’re seeking a qualified practitioner, starting with those registered on my website is a good idea. I only recommend people I trust.
Alice Hart Davis is a renowned British journalist who specializes in beauty and cosmetic procedures. Her new book and website, The Tweakments Guide, offer valuable advice on non-surgical aesthetic treatments and help people find trusted practitioners in the UK.
