The latest trend in anti-aging treatments is called tweakments. These are subtle cosmetic enhancements that help your skin look fresh without making it obvious you’ve had work done. Beauty expert Alice Hart-Davis breaks it down for us.
If you’ve been hearing a lot about tweakments lately, you’re not alone. Tweakments are medical cosmetic procedures that offer more noticeable results than a regular facial but are far less invasive than full-on cosmetic surgery. We’re talking about treatments like Botox, fillers, skin peels, lasers, and thread lifts. They are non-invasive or minimally invasive and provide clear, though temporary, results. The changes are usually pretty subtle, so you won’t look drastically different – as long as you choose a good doctor.
I’ve written a book on this subject titled “The Tweakments Guide: Fresher Face” and launched a related website, www.thetweakmentsguide.com. The goal is to explain what these procedures are, how they work, and help you decide if they’re right for you. The site also features a list of top tweakment practitioners around the country. Many people are still confused about what tweakments are and how each one works, so I’m trying to spread the word and provide some clarity on the subject.
When I first started writing about cosmetic procedures 20 years ago as a beauty journalist, the idea of tweakments was quite shocking. People couldn’t imagine why anyone would inject something into their face just to look younger. But times have changed, and now treatments like Botox and fillers are much more accepted.
Over the years, the number of available tweakments has exploded. Back then, collagen injections and Botox were the primary options between facials and facelifts. Now, you can choose from laser facials, ultrasound skin tightening, microneedling, and injectable moisturizer gels that can rejuvenate your skin for months.
A recent Mintel report found that 43% of people are interested in non-surgical cosmetic procedures, reflecting a growing curiosity about tweakments. Initially, these treatments were seen mainly as anti-aging solutions. Botox could smooth out frown lines, and fillers could soften nose-to-mouth lines, targeting an older audience. However, today, fillers are used to enhance facial features in people of all ages. Young women might want fuller lips or defined cheeks, while clients of any gender might seek a more balanced jawline. Treatments like Profhilo can hydrate the skin, and ultrasound therapy can offer a non-surgical facelift.
Younger clients, unlike their parents, are more open about getting tweakments and often show off their results on social media. The availability of practitioners offering these services has also increased, which is a double-edged sword. While it’s great that more treatments are available, there’s a lack of regulation in the tweakments industry. This means many providers have minimal training and experience. If you’re considering a tweakment, it’s important to find a reputable practitioner. The ones listed on my website are professionals I’d trust with my own treatments.
Alice Hart-Davis is a British journalist who specializes in beauty and cosmetic procedures. Her book, “The Tweakments Guide: Fresher Face” (2019), dives into non-surgical aesthetic procedures. Her website, thetweakmentsguide.com, offers advice on tweakments and includes tools for finding qualified practitioners across the UK.
