The latest anti-aging trend people are buzzing about is tweakments—subtle enhancements that give your skin a healthy glow without making it look artificial. Beauty expert Alice Hart-Davis explains what these tweakments are all about. Tweakments are essentially cosmetic medical procedures that offer more significant results than a typical facial but don’t go as far as full-on cosmetic surgery. These include treatments like Botox, fillers, skin peels, intense pulsed light, lasers, and thread lifts. Most of these are non-invasive or minimally invasive and provide noticeable but temporary results. They’re typically quite subtle as long as you choose a reputable doctor.
I have delved deeply into this topic, even writing a book called “The Tweakments Guide: Fresher Face” and launching a website, thetweakmentsguide.com, to help clarify what these treatments are, how they work, and whether they might be right for you. The site also features a register of top tweakment practitioners across the country. My goal is to openly and honestly discuss tweakments so more people understand what they are and what they can achieve.
As a beauty journalist who started covering these procedures 20 years ago, I’ve seen how attitudes have shifted. Back then, tweakments were seen as extreme, with many people shocked at the idea of injecting substances into their faces just to appear younger. However, perceptions have changed, and the stigma around procedures like Botox and fillers has lessened.
Over the years, the number of available procedures has significantly increased. The options used to be limited to collagen injections and Botox, but now we have everything from laser facials to ultrasound skin tightening, microneedling, and injectable moisturizer gels that can regenerate skin cells for up to six months. A survey conducted by Mintel last year found that 43 percent of people would consider trying a non-surgical cosmetic procedure.
Initially, tweakments were aimed at an older audience to address aging issues like frown lines and nose-to-mouth lines. Now, however, fillers enhance facial features for people of all ages, from boosting lip shape and cheek definition in young women to creating a more balanced jawline in both men and women. Additional treatments like Profhilo can hydrate the skin, and ultrasound therapy can provide a non-surgical facelift with subtle yet effective results.
Today’s younger generation is much more open about discussing tweakments and sharing their results on social media platforms like Facebook and Instagram. The growing popularity means more practitioners are offering these treatments across the country. While that’s mostly good, it’s crucial to choose practitioners with proper training and experience due to the lack of regulation in this space. On my website, I’ve curated a list of recommended practitioners who I trust and would personally visit.
Alice Hart Davis is a British journalist focusing on beauty and cosmetic procedures. Her new book, “The Tweakments Guide: Fresher Face” (2019), covers non-surgical aesthetic procedures, and her website, thetweakmentsguide.com, provides independent advice about tweakments. The site also includes an interactive tool for finding treatment options and a practitioner finder to guide users toward skilled aesthetic practitioners in the UK.
