The newest trend in anti-ageing treatments is all about tweakments. These are subtle procedures that enhance your skin, giving it a natural glow without making it look overdone. Beauty expert Alice Hart-Davis elaborates on this growing interest.
You may have noticed tweakments mentioned more frequently in the media lately. Essentially, these are cosmetic medical procedures that offer more significant results than a facial but don’t go as far as cosmetic surgery. Tweakments encompass treatments like Botox, fillers, skin peels, intense pulsed light, laser, thread lifts, and more. They are either non-invasive or minimally invasive, delivering noticeable but temporary results that are usually quite subtle—as long as you choose your practitioner wisely.
I’ve been discussing tweakments quite a bit, partly because I’ve just published a book on the subject called “The Tweakments Guide: Fresher Face.” Additionally, I launched a website, thetweakmentsguide.com, to help people understand what these procedures involve, how they work, and if they might be suitable for them. The site also offers a directory of top tweakment practitioners across the country. My goal is to clear up any confusion about tweakments and openly discuss what they can achieve.
As a beauty journalist, I started writing about these cosmetic procedures about 20 years ago, back when they were still quite secretive. People found the idea of tweakments shocking—injecting substances into your face just to look a bit younger? But over time, attitudes have shifted, and the stigma around treatments like Botox and fillers has decreased.
The range of procedures has greatly expanded over the years. Two decades ago, you mostly had collagen injections and Botox between facials and facelifts. Now, there are many options, including laser facials, ultrasound skin tightening, microneedling, and even injectable moisturizers that promote skin regeneration and last up to six months. According to a Mintel report, 43% of people surveyed expressed interest in trying a non-surgical cosmetic procedure.
Initially, tweakments were seen as ways to combat aging—Botox for frown lines and fillers for deep wrinkles, aimed at an older demographic. Nowadays, fillers are used for people of all ages, enhancing lips, defining cheekbones, and creating balanced jawlines for both men and women. Treatments like Profhilo hydrate the skin, while ultrasound therapy can mimic a facelift with understated results.
Younger people are now more open about these treatments, often sharing their experiences on social media platforms like Facebook and Instagram. Additionally, there are more practitioners offering tweakments than ever, though a lack of regulation means some providers may have minimal training and experience. For those searching for reputable practitioners, I recommend starting with those listed on my website, as they are professionals I trust.
Alice Hart-Davis is a British journalist who covers beauty and cosmetic procedures. Her new book, “The Tweakments Guide: Fresher Face” (2019), focuses on non-surgical aesthetic treatments, and her website, thetweakmentsguide.com, provides independent advice, treatment options, and a tool to find skilled practitioners across the UK.
