Lately, there’s been a lot of buzz about tweakments—these are subtle beauty treatments that can make your skin glow without making it obvious you’ve had work done. According to beauty expert Alice Hart-Davis, tweakments are essentially cosmetic procedures that offer more noticeable results than a facial but are far less drastic than surgery.
Tweakments include things like Botox, fillers, skin peels, laser treatments, and thread lifts. They’re either non-invasive or minimally invasive, giving clear but usually temporary results. The best part is they look natural, provided you choose your doctor carefully.
Alice Hart-Davis has written a book called “The Tweakments Guide: Fresher Face,” and she also launched a website to explain these procedures, how they work, and whether they might be right for you. The site even includes a registry of top practitioners around the country. Alice aims to clear up confusion and encourage open discussions about tweakments to help people understand them better.
When Alice first started writing about these cosmetic procedures 20 years ago, the whole topic was quite secretive. People were shocked by the idea of injecting substances into their faces just to look younger. However, attitudes have shifted, and treatments like Botox and fillers are now much more accepted.
The range of available procedures has grown significantly over the years. Back then, options were limited to collagen injections and Botox. Today, you can choose from laser facials, skin tightening, microneedling, and injectable moisturizers that can rejuvenate your skin for up to six months. According to a recent Mintel report, 43% of people surveyed are interested in trying a non-surgical cosmetic procedure.
Initially, tweakments were mainly considered for anti-aging purposes, targeting an older demographic to reduce frown lines or fill nose-to-mouth lines. Nowadays, they’re popular among all ages for enhancing features like lip shape and cheek definition or achieving a more balanced jawline. Certain treatments, such as Profhilo, focus on hydrating the skin, while others like ultrasound therapy offer non-surgical facelifts with subtle results.
Younger people today are more open about having these procedures done and are happy to share their results on social media. There are also more providers than ever before, although the lack of regulation in this field means you need to be careful when choosing who to go to. Alice suggests starting with practitioners listed on her website, as they’re ones she trusts.
Alice Hart Davis is a British journalist focusing on beauty and cosmetic procedures. Her book “The Tweakments Guide: Fresher Face” explores non-surgical aesthetic treatments, and her website offers independent advice and tools for finding the right practitioners across the UK.
