The latest trend in anti-aging treatments that everyone is buzzing about are tweakments. These are subtle enhancements that give your skin a refreshed look without making it obvious you’ve had anything done. Beauty expert Alice Hart-Davis explains that tweakments are cosmetic medical procedures that offer more noticeable results than a regular facial but don’t go as far as full-on cosmetic surgery. These can include treatments like Botox, fillers, skin peels, intense pulsed light, laser therapies, thread lifts, and more.
Non-invasive or minimally invasive, these treatments usually provide clear, but temporary results. They’re typically subtle enough not to create dramatic changes or make you look “done” – as long as you choose your doctor carefully.
Alice Hart-Davis has written a book on this topic, called “The Tweakments Guide: Fresher Face,” and she also launched a website, thetweakmentsguide.com, to explain these procedures, how they work, and help people decide if they’re right for them. The website also features a register of top tweakment practitioners across the country. Alice believes that by talking about tweakments openly, people can better understand what these procedures are and what they can achieve.
As a beauty journalist, Alice started writing about these cosmetic procedures about 20 years ago, when they were much less talked about. Back then, people thought tweakments were somewhat shocking – like who would want to get poison injected into their face to look younger? But perspectives have shifted, and the stigma around treatments like Botox and fillers has largely disappeared.
Over the years, the number of available procedures has grown significantly. While 20 years ago, options were mostly limited to collagen injections and Botox, there are now many more, including laser facials, ultrasound skin tightening, microneedling, and even injectable moisturizers that promote real cellular regeneration in the skin.
A recent Mintel report found that 43 percent of surveyed people are interested in trying non-surgical cosmetic procedures, indicating a growing curiosity about tweakments. Initially seen as anti-aging measures mainly for older adults, these treatments are now used across all age groups. Younger women use fillers to enhance lip shape and cheek definition, while men and women of various ages might seek tweakments for a more balanced jawline. Other treatments like Profhilo improve skin hydration, and ultrasound therapy offers non-surgical facelifts with subtle yet effective results.
Today, younger people are more open about discussing and showing off their tweakment results, especially on social media platforms like Facebook and Instagram. There are also more practitioners offering these services, although this comes with the downside of minimal regulation in the industry. This lack of regulation means that some providers may not have adequate training or experience. For those seeking dependable practitioners, Alice’s website offers a list of vetted professionals she trusts.
Alice Hart-Davis is a British journalist who specializes in beauty and cosmetic procedures. Her book “The Tweakments Guide: Fresher Face” (2019) delves into non-surgical aesthetic procedures. Her website provides independent advice on tweakments, an interactive tool for exploring treatment options, and a practitioner finder to help people locate top-notch aesthetic experts in the UK.
