The latest anti-ageing trend everyone is buzzing about is tweakments—small adjustments that can give your skin a fresh glow without making it look overly done. According to beauty expert Alice Hart-Davis, tweakments are cosmetic procedures that go beyond what facials can achieve but stop short of full-blown cosmetic surgery.
Tweakments include treatments like Botox, fillers, skin peels, intense pulsed light, lasers, and thread lifts. They range from non-invasive to minimally invasive and tend to offer clear but temporary improvements. When done correctly, they provide subtle enhancements and shouldn’t make you look obviously “treated.”
Alice Hart-Davis has been actively discussing tweakments, especially since she wrote a book called “The Tweakments Guide: Fresher Face” and launched a website, thetweakmentsguide.com. Her goal is to demystify these procedures, explaining how they work and helping people determine if they might be suitable for them. The website also features a list of recommended practitioners across the country.
As a beauty journalist who started covering these procedures around 20 years ago, Hart-Davis recalls that tweakments were once considered shocking. At that time, people were reluctant to undergo treatments like Botox. However, perceptions have evolved, and the stigma around such treatments has diminished.
Over the years, the variety of available procedures has greatly expanded. Two decades ago, collagen injections and Botox filled the gap between facials and facelifts. Today, options abound, from laser facials to ultrasound skin tightening, microneedling, and injectable moisturizers, which can even regenerate skin cells.
Interest in non-surgical cosmetic procedures has grown significantly. A Mintel report revealed that 43% of respondents expressed interest in trying out these treatments.
Initially, tweakments were mainly seen as anti-ageing solutions targeting older individuals. For instance, Botox could smooth frown lines, and fillers could address nose-to-mouth lines. Nowadays, young people use fillers to enhance lips and cheekbones, while others seek a more defined jawline or better skin hydration through treatments like Profhilo. Ultrasound therapy offers subtle, non-surgical facelifts.
While younger individuals are more open about their tweakments, sharing their results on social media platforms like Facebook and Instagram, the availability of these treatments has also increased. However, the lack of regulation is concerning, as many providers may lack sufficient training and experience. To find reputable practitioners, Hart-Davis recommends those listed on her website, as she personally vouches for their expertise.
Alice Hart-Davis is a British beauty and cosmetic procedures journalist. Her book “The Tweakments Guide: Fresher Face” explores non-surgical aesthetic procedures, and her website provides independent advice, treatment options, and a finder tool for top-quality practitioners in the UK.
