The newest buzz in anti-ageing treatments is all about “tweakments” – small, subtle enhancements that give your skin a refreshed appearance without making it look obvious. Beauty expert Alice Hart-Davis explains that tweakments are cosmetic procedures that go beyond what a facial can do, without venturing into the territory of cosmetic surgery. These treatments include Botox, fillers, skin peels, intense pulsed light, laser, thread lifts, and more.
They’re either non-invasive or minimally invasive, and while the results are clear, they are usually temporary and subtle, so you won’t end up looking overly done – provided you choose a reputable doctor.
Alice Hart-Davis has written a book called “The Tweakments Guide: Fresher Face” and launched a website, thetweakmentsguide.com, to explain these procedures, how they work, and help people decide if they’re right for them. The site also lists top practitioners across the country. Alice has been promoting tweakments extensively because there’s still a lot of confusion about what they are and what they do. She believes that open and honest discussions can help people understand these procedures better.
Back when Alice began covering these cosmetic procedures 20 years ago, they were quite secretive and even seen as shocking. The idea of injecting substances into one’s face to look younger was met with skepticism. However, over time, the stigma has lessened, and treatments like Botox and fillers have become more accepted.
Nowadays, there are many more procedures available compared to two decades ago. Back then, options were limited to collagen injections and Botox. Now, treatments range from laser facials and ultrasound skin tightening to microneedling and injectable moisturizers that promote genuine skin regeneration.
A recent Mintel report showed that 43% of people are interested in trying a non-surgical cosmetic procedure. This growing curiosity parallels the increase in available tweakments. Initially, these treatments were mostly seen as anti-ageing measures targeting older individuals. But now, they are also popular among younger people for enhancements like lip shaping and cheek definition or jawline balancing. Treatments like Profhilo hydrate the skin, and ultrasound therapy offers a subtle, non-surgical facelift.
Younger people today are more open about discussing these procedures and frequently showcase their results on social media. There’s also been an increase in the number of practitioners offering tweakments across the country, which is good news but also a concern due to the lack of strict regulation in the industry. This means some practitioners may not have the proper training or experience.
For anyone considering tweakments, Alice recommends starting with practitioners listed on her website, as she vouches for their quality and expertise.
Alice Hart-Davis is a British journalist specializing in beauty and cosmetic procedures. Her book and website, The Tweakments Guide, provide independent advice on non-surgical aesthetic procedures and an interactive tool to help people find the best treatment options and practitioners in the UK.
